Product designer across UI, UX and brand.
Thirteen years designing digital products from Manila, across HR platforms, AI workflow tools, mobile apps and brand work.
Currently Product Design Lead at Sprout.
Current
Product Design Lead, Sprout. Since 2022.
- Product experience
- Product decisions that hold up for the people using it and for the business.
- Design system
- Built and maintained across the platform, so every screen shares one vocabulary.
- Brand in product
- Carrying the brand into the interface itself, not only the marketing around it.
- Validation
- Wireframes, prototypes and interaction flows tested with users and stakeholders.
Four teams, from graphic design to design lead.
- Product Design Lead, AIAH.AI, 2016 to 2022
- A workflow builder for automating end-to-end processes, and chatbots for Facebook, Instagram and custom web platforms.
- Product Design Lead, Jeclr, 2015 to 2016
- Led a mobile app from research and wireframes to high-fidelity UI, and defined the brand across digital and print.
- Product Designer, Codesignate, 2014 to 2016
- Mobile apps from concept to launch, and custom web applications built to client requirements.
- Graphic Designer, PercX, 2012 to 2014
- Full brand programmes, print and environmental collateral, and event and booth design in Cinema 4D.
Design and research, end to end.
- Design
- Wireframing, prototyping, interaction design, brand design.
- Research
- User interviews, usability testing, journey mapping.
- Collaboration
- Working with product, engineering and marketing so what ships matches what was designed.
What I work in.
- Design
- Figma, Adobe XD, Photoshop, Illustrator, After Effects.
- Research
- Userberry.
- Code
- HTML, CSS, prompt engineering.
- Education
- BS Information Technology, University of the East, Manila, 2008 to 2012.
Have a product that needs designing?
The best time to start is usually earlier than it feels. A category, a hunch, a problem you can describe but not yet draw.
Working in English and Tagalog, from Manila.