Campaign identity
Harnessing AI
An AI mark for a company whose product is people. The lockup had to read as capability without reading as a robot.
- Client
- Sprout
- Year
- 2024
- Role
- Identity, motion
Every AI identity in 2024 reached for the same drawer: gradients, orbits, sparkles. The brief here was the opposite. Make it feel like the rest of the brand, only sharper.
The mark builds from the existing leaf, set inside the counter of the A, so the two letterforms carry the product idea without a bolted-on icon. The supporting shapes share the radius of the core system, so the lockup extends the brand instead of competing with it.