NFT collection launch
Metropholia
Vol. 1 ネオン — a neon-city collection and the launch campaign around it. One look, cut five ways for the places a drop actually lives: feed, story, pinned tweet, giveaway.
- Client
- Metropholia
- Year
- 2022
- Role
- Art direction, motion
An NFT drop is won or lost in a feed. The art can be extraordinary and still scroll past, because the thing competing for attention is not another collection — it is everything else on the timeline.
So the campaign was designed as a set rather than a hero: a full overview for the drop announcement, a square cut for feed, a 9:16 story, a pinned-tweet loop that reads with sound off, and a giveaway edit. Same chrome-and-neon language throughout, each one framed for where it would actually be seen.
The type does the identifying. Stretched, liquid, slightly wrong — it survives compression, thumbnails and reposts, which is more than most delicate wordmarks manage once a platform has finished with them.
