Brand proposal
Endless Possibilities
The proposal that had to survive a boardroom: one line of type, held against real placements, long enough for everyone to picture it on a wall.
- Client
- Sprout
- Year
- 2025
- Role
- Art direction, motion
Brand proposals fail in the gap between a deck and the world. A wordmark looks decisive at 200% on a slide and disappears at thirty metres on a building.
So it was built as a film instead of a deck. The line is set over billboard, screen and print placements at the size and distance they are read from in the world. The argument gets made by seeing it, not by a slide claiming it works.