Brand identity
Identity system
A mark, a type scale and the rules that hold them together — tested on the things the brand actually lands on rather than on a slide.
- Client
- Sprout
- Year
- 2026
- Role
- Art direction, design
An identity is not a logo, it is a set of decisions that survive being handed to other people. The mark is the smallest part of it; the rest is spacing, scale, colour and the few places where the rules bend on purpose.
Placeholder copy — this reads as a finished case only so the page can be judged at the right length. Replace it and the captions when the write-up is ready.
