Brand film
Showreel
Two minutes on who the platform is actually for. Not the dashboard — the people in front of it, and the quiet hour of admin the product is meant to give back.
- Client
- Sprout
- Year
- 2026
- Role
- Design direction
- Link
- Official website
A platform film has one hard problem: the software is the least interesting thing on screen. Screenshots do not carry a feeling, and a feature list is not a story.
So the cut leads with faces and hands, and lets the interface appear only where it earns its place — a reflection in a pair of glasses, a screen glimpsed past someone mid-laugh. The product is present in every frame and named in almost none of them.